When it comes to retail, beauty is in the eye of the consumer. Shoppers ultimately dictate which retailers are hip and profitable, and which decay into costly dinosaurs.

As a retailer, you must discern between fads and sustainable trends to remain relevant. Probing consumers about their likes and dislikes is the only way to do this with consistency. And yet, revenue sheets and voluntary customer surveys only tell you so much.

Each year, we aim to lend brick-and-mortar practitioners a helping hand with our State of Consumer Behavior 2022 report, which provides direct insights into customers’ prevailing likes, dislikes, and motivations. Without fail, these consumers tell us that the in-store experience has massive influence over where they choose to shop — with each report, though, we find new actionable discoveries that those in brick and mortar can use.

The shopper of 2022 still values retail’s greatest hits, like value, excitement, and convenience. However, these shoppers are hungrier for experiential retail than they’ve ever been, with 77% of respondents calling in-store experiences “important” or “very important” to their shopping decisions. Read More….